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Digital Marketing Major

Earn a digital marketing degree

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As a digital marketing major at SBU, you will engage in advertising, digital and social media marketing, graphic design, computer programming, and much more. This unique degree will equip you with a versatile skill-set that will open up a variety of career opportunities for you.

You will have opportunities to apply the concepts you learn in the classroom through real-world experiences working with local businesses on marketing projects. For example, in your advertising class you will work to create an advertising campaign for a company, preparing you for a future career in advertising and marketing. 

In our increasingly digital society, a digital marketing degree from SBU will prepare you to be a valuable asset to many businesses and organizations!

The Digital Marketing degree is offered through SBU's Robert W. Plaster College of Business.

The SBU Advantage

  • Learn from a variety of expert faculty from multiple disciplines including business, computer science, and art.
  • Set yourself apart from the competition with a unique digital marketing degree that will stand out on your résumé!
  • More than 75% of students in the business administration division complete at least one internship before graduation.
  • Work with local businesses to complete real-world marketing projects, providing valuable experience and networking opportunities.
100%
Job
placement
rate

(100% of SBU digital marketing majors graduating in 2022-23 had employment in their field at the time of graduation.)

SBU College of Business Job Placement and Salary Data (PDF)

Faith Integration

As a digital marketing major at SBU, you will learn how to use Biblical truths as the foundation for marketing strategies

Psalm 15 — SBU's College of Professional Programs and the Robert W. Plaster College of Business have a Psalm 15 initiative, which provides intentional integration of faith and academic discipline. Using Psalm 15 as a basis, the Colleges have identified eight character traits that should be the hallmark of the students and graduates. These character traits are emphasized in coursework and in a special lecture series. The highlighted character traits are: Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility and Perseverance.

Ethics and Professional Development — As part of an intentionally Christian education, all students in the Robert W. Plaster College of Business take a senior-level course in Ethics and Professional Development. The course teaches Christian personal and professional ethics and equips students with life skills such as career development, etiquette, and personal financial planning, with the goal of producing ethical business leaders who will be servant leaders in the workplace.

Earn your master's degree on an accelerated timeline

Accelerated master’s degree programs allow students at SBU the opportunity to complete the requirements for both their bachelor’s and master’s degrees jointly to reduce the total time required.  In most cases, students can complete a master’s degree in one additional year.   

Qualified students may earn up to 12 credit hours of graduate coursework while finishing their undergraduate degree. Students should complete the SBU Accelerated Master’s Program Application when they are enrolled in an Accelerated MBA course. The application link will be provided in the course content. Students pursue only one accelerated master’s degree. 

Why pursue an Accelerated MBA? 

Earning your Master’s of Business Administration (MBA) will allow any studentto develop their management and analysis skills. Any industry has managers, and the MBA is a versatile degree that will help differentiate yourself from your competition. The MBA integrates three pillars into all of the courses: faith integration, entrepreneurship, and leadership. Any SBU student can pursue the Accelerated MBA and complete up to 12 graduate credits, regardless of their undergraduate major.  Current undergraduate students can pursue this option at no additional cost!   

There are five concentrations that you can choose from depending on your future career goals: 
Accounting, Data Analytics, Healthcare Administration, Management, Marketing  

If you are interested in the Accelerated MBA please contact your academic advisor and Dr. Levi Bridge, MBA Coordinator, at lbridge@zo23.com to discuss your career goals to best determine which concentration is right for you and how to fit the courses into your current schedule. 

Clubs and Organizations

JumpStart

Want to start a business as a student? At SBU, you have the opportunity to receive guidance and funding as you build a business while pursuing your degree. One of our students, Lillian, started a hair accessory business on Etsy and earned over $12,000 in profits her first year! You even have the chance to earn funds for your business through the Jumpstart entrepreneurship competition.

Sentrepact

Sentrepact is an opportunity for you to mentor high school students as they partner with local businesses in their community. You will be putting your learned skills from the classroom into practice through partnering with high school students and providing advice on how to improve their business partnerships.

Delta Mu Delta

Delta Mu Delta is an international honor society established to recognize superior scholastic achievement of business administration students. The purpose of Delta Mu Delta is to promote higher scholarship in education for business, and to recognize and reward scholastic attainment in business subjects. Delta Mu Delta is an invitation-only society for juniors and seniors in the top 20% of their class with a minimum GPA of 3.25.

Financial Management Association (FMA)

Financial Management Association (FMA) offers amazing opportunities for business students. In the SBU FMA chapter, students have the opportunity to meet and network with local finance professionals, engage in investment competitions, participate in community service, and network with SBU peers. As a member of FMA, a national organization, students gain access to FMA's extensive online library, online forecasting competition, job posting board, and international networking and award opportunities.

Future Business Leaders of America (FBLA)

Future Business Leaders of America (FBLA) is the largest career student business organization in the world. FBLA has more than 10,000 members and more than 500 chapters. 

SBU's FBLA chapter consistently excels at the yearly state and national competitions, earning 58 top-ten national finishes so far!

 

 

Scholarships

The College of Professional Programs and the Robert W. Plaster College of Business offer many privately funded scholarship opportunities for their students. During a recent academic year, more than $89,000 was awarded in private scholarships to students from these college-level scholarships. Some scholarships available include:

  • Aric Beckham Memorial Scholarship
  • Bill & Geneva Williams Memorial Scholarship
  • Business College Scholarship
  • Clifford & Marie Gouge Memorial Scholarship
  • Credille Family Scholarship
  • Dexter Yager Business Scholarship
  • Don & Joan Woods Endowed Scholarship
  • Dr. B.E. Clark Distinguished Accounting Student Scholarship
  • Gary & Jane Black Excellence Scholarship
  • Gladys Henderson Memorial Scholarship
  • Melvin & Minnie Hall Memorial Scholarship
  • Nebraska Book Company Scholarship
  • Ralph Stufflebam Memorial Scholarship
  • Ruby Letsch-Roderique Business Scholarship

 

Taylor Center

The Robert W. Plaster College of Business is housed in the Gene Taylor National Free Enterprise Center. The Taylor Center was expanded and renovated to provide the following benefits for our students:

  • Increased number of dedicated study areas and presentation rooms that can be reserved in advance
  • Keycard access for certain majors increases building security while allowing you to access space and equipment after hours to effectively study and work on group projects
  • Student lounge and open spaces to study, relax and hang out

Digital Marketing Four Year Plan

MBA Accelerated DIGITAL MARKETING FOUR YEAR PLAN

Discover Core Curriculum